"Please place your baby in the overhead bin for landing."

My pals at Hub San Francisco did it again. They have such a knack for the wonderfully absurd. (If you haven’t seen their stuff, check it out.)

Binge-reading?  Holy smokes, what a great creative idea. Legs for days. Why hasn’t anyone thought of this before?

Now they’ve done it again with new work for Texture, an app which provides unlimited access to magazines. A flight attendant is simply walking through a plane, talking about how Texture causes binge-reading and trying to get a rise out of them. And I can only imagine the hundreds of alternative lines they wrote for the flight attendant. I can imagine that dozens of them were completely inappropriate. Right, Hubsters?

Pay close attention to the performances by the binge-readers. What remarkable acting. Meryl Streep, eat your heart out.