This is funny…
Why is it funny? I’ll tell you why. Something fucking happens! In stand-up it’s called the second story. The first story sets up an assumption – “Oh, the guy is too ashamed to say his real name." That’s where your mind is going. (You feel that?) Then the second story rips you out of the first. And you laugh.
If you didn’t laugh, you’re a robot. Or you've got better things to do. Or you're laughing on the inside and you don't know it.
Lawson Clarke, advertising thanks you.