D&AD - Hour 10 - Writing For Advertising Jury

Very strange judging writing in advertising, hard to separate out the craft of writing from the bedrock of the concept. Here's one I liked. Funny because it's true. Once I told my mom to call me on my cell phone. She said, "Your cell phone? I don't know how to use a cell phone!"

The D&AD folks know how to show. Weighty judges, convivial atmosphere, great work. 

It's 18:00 and time to argue for the wood pencil. And eat fish n' chips. Seriously. They ordered fish n' chips.